Coleen McLoughlin

Profession: Footballer's girlfriend
Place/Date of Birth: Liverpool, 03 April 2020
Associated with: Wayne Rooney

Coleen wears a long silver dress, while Wayne is dressed in a black suit for the photos.

Images from the photoshoot will appear in neon lights near London’s Piccadilly Tube station.

Coca-Cola GB’s marketing director, Cathryn Sleight, said: "Wayne and Coleen are great ambassadors for Coca-Cola Zero and Diet Coke alike and we hope the public agree they look amazing in these pictures."

Coca-Cola would not say how much the celebrity couple had been paid for appearing in the adverts.

Wayne is already under contract with the soft drinks giant as part of a wider sponsorship deal, a spokeswoman said.

Coleen is currently the face of Asda’s range of "must haves" clothing, while her fiance took part in football-related promotions for the supermarket chain earlier this year.

Coleen’s company makes £205,000 - Dec 4 2006
She’s more than just a pretty face, it seems. A company Coleen has set up has has netted more than £200,000, it emerged today.

Wayne Rooney’s fiancee founded Speed 9849, which offers "miscellaneous business services", in March 2005.

Figures from Companies House show the firm has made £205,035 through the sale of shares.

Her business partners include her mother, Colette McLoughlin, and Wayne’s agent, Paul Stretford.

But it’s not the first time the famous Wag has proved that there’s more to her than shopping and partying - not that she’s not good at those too.

She’s already produced a fitness video, writes a weekly magazine column and has done various modelling jobs - including appearing in fashion bible Vogue.

In May, publishers HarperCollins reportedly offered Coleen a £1 million deal to write a fashion and lifestyle book, just like Wag Queen Victoria Beckham and most recently there’s been talk of her having her own TV show.

Coleen the new Cilla? - Nov 27 2006
WAG Coleen McLoughlin has been signed up as the new face of Saturday night TV, according to reports.

After months of rumours, Coleen is finally negotiating a deal with ITV to become the new Cilla Black, according to the Daily Mail.

Wayne Rooney’s fiancee looks set to land £1.5m to front a fashion and lifestyle show, which will see her giving advice to the public.

It will be launched in the spring, and Coleen, 20, will apparently publish a "style bible" at the same time.

"Ever since Cilla left ITV in 2003, the station has been desperate to find their new queen of Saturday night," a source told the paper.

"They feel that a format based around someone like Coleen who people can relate to in the same way as they did Cilla would be ratings gold. They think she has that star quality while at the same time having absolutely no pretence."

The Liverpudlian WAG has very little TV presenting experience but became a fashion icon when she ditched her old tracksuits and replaced them with designer togs.

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Biography

The daughter of Tony, a bricklayer, and Colette, a nursery nurse, Coleen McLoughlin was raised in the rough Liverpool suburb of Croxteth. One of four children, she has two younger brothers, Joe and Anthony, and a sister, Rosie, who suffers from the condition Rett’s Syndrome.

Coleen met aspiring footballer Wayne Rooney at St John Bosco Catholic school where, she says, he pestered her in to going out with him by constantly asking ’are you gonna ring me?’ Their first date is reported to have been at the local cinema, where they watched Austin Powers 2. Although Coleen left school with a respectable ten GCSEs and aspirations to become an actress (she had starred in school productions of Grease and Bugsy Malone), by this time she had become something of a celebrity as Wayne became one of England’s most famous young footballers.

Tabloid excitement followed as Coleen shopped ’til she dropped, forgave Wayne an ill advised dalliance with a prostitute, accepted a proposal on a petrol station forecourt then threw her £46,000 ring in to the otter enclosure at the zoo. By the time she was 18 Coleen was one of the most photographed women in the country and her developing style had won her legions of fans.

Before long Coleen had no need to spend her boyfriend’s money - she had amassed a fortune of £5.5m of her own through sponsorship deals, writing her own column for Closer, modelling for Asda (whom she is also in talks to design a range for), and a deal to write her own book, Welcome to My World. Meanwhile she has challenged public perception through a presenting stint on Tonight With Trevor McDonald in which she spoke about Rett’s Syndrome.

Coleen, who lives in Cheshire, will reportedly marry Wayne in 2008.
updated March 2007

December 2007