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'M by Madonna' for H&M;

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In recent years, H&M has cleverly teamed up with top international designers Stella McCartney, Karl Lagerfeld and Viktor & Rolf to produce limited edition ranges. This spring, H&M has tapped into the style genius of Madonna, one of the world’s most admired creators of fashion, to inspire an exciting new limited edition line.

Madonna has been at the forefront of fashion since the early eighties. She has single-handedly sparked countless cutting edge fashion trends and now she has worked with H&M’s head of design Margareta van den Bosch to come up with her own line of clothing and accessories. These are scheduled to arrive in all stores carrying women’s wear in March 2007.

This is the second time that Madonna has collaborated with the Swedish clothing chain. H&M supplied the complete off-stage wardrobe for her entire touring troupe including her band, dancers, crew members and Madonna for her Confessions World Tour. To coincide with the tour, H&M produced and sold a specially designed Madonna track suit: a material tribute for the Material Girl.

Madonna’s latest collaboration, however, has seen Madonna more clearly stamping her style on H&M’s fashion line. The M by Madonna range is said to reflect Madonna’s “timeless, unique and always glamorous style”.

A long-standing cultural icon whose enormous global influence on how people dress and look is without equal, Madonna worked hand-in-hand with Margareta van den Bosch to create a wardrobe of clothing and accessories that represent her own personal and modern spin on her very own wardrobe staples.

Madonna says, “I’ve made no secret of my love of fashion over the years. Working with Margareta and H&M was an exciting and new creative challenge for me.

“I’m really happy with the results and look forward to wearing M by Madonna along with the rest of the world.”

Speaking about H&M’s collaboration with Madonna, van den Bosch says: “Madonna has an impressive feel for fashion and trends.

“She was extraordinarily style conscious, passionate and was involved in even the smallest details of every design. There is no doubt that Madonna’s influence is reflected by the M by Madonna line.”

Form an orderly queue outside H&M this March.

Picture caption: Madonna has collaborated with H&M for their spring range.

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MyVillage 10th January


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