Simon Ambrose | My Camden

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Simon Ambrose

Profession: Sir Alan's apprentice
Associated with: Sir Alan Sugar, The Apprentice

Simon ’over the moon’ - June 14 2007
New Apprentice winner Simon Ambrose has said he’s "over the moon" at winning the BBC show.

The public schoolboy said: "To get to the final was a dream come true. Winning is the cherry on the cake. I’m over the moon. I can’t believe it. At this moment I’m still struggling to take it all in.

"I feel like I’ve come a long way to cross the finish line. I’m ecstatic, really.

"The line has come full circle. I started out playing with an Amstrad computer as a child - now I’m working for Sir Alan Sugar.

"I’m sure in the next few days it will start to dawn on me but right now it’s a lot to take in."

The 27-year-old beat off stiff competition from 36-year-old Kristina Grimes to win.

He added: "I feel so sad for Kristina. She’s such a great opponent. She worked her heart out for this job and so it’s a bitter-sweet victory.

"Part of me was behind her as well, but it’s a dog-eat-dog world. A lot of people thought I was the underdog.

"There is an entrepreneurial spirit running through Sir Alan’s body and perhaps he saw something in me that was akin to himself and he was willing to take a gamble.

"Sir Alan is looking for someone he can mould and impress his ideas on. I may be The Apprentice but she’s been there and done it. This is just the start. I hope to do Sir Alan proud."